Siinviidatud vabalevis olev tekst ei mahu rangelt võttes ühegi siinse kodulehe fookusvaldkonna piiresse, kuid puudutab sellest hoolimata kõiki inimesi. Paremäärmusluse ja -populistide tõus viimasel kümnendil ei jäta eestikeelset ruumi puutumata. Kuidas aga käib “teise” loomine meie-teie vastandite mängus, sellest võib ühest kitsast perspektiivist siinses loos lugeda.

Kontekstiks piiride loomisest:

“Boundary construction is a common mechanism used in far-right political mobilization, involving the construction of a unique and exclusive in-group, promoting conceptions of belonging and solidarity, while simultaneously othering the out-groups that allegedly threaten this cohesion. Sociologists, political scientists, and sociolinguists have studied the symbolic boundary construction toward migrants and ethnic minorities in far-right mobilization, media discourse, and everyday stigmatization (Bakkær-Simonsen, 2018; Lamont & Molnar, 2002; Wodak & Boukala, 2015; Yurdakul & Korteweg, 2021).” (Awad et al., 2022, p. 2)

Autorid lubavad:

“In this paper, we explore how boundary processes are constructed through images and visual communication as parts of multimodal discourse.” (Awad et al., 2022, p. 2)

Uurimisaine, objekt ja metoodika.

“By focusing on the case of the Danish People’s Party (DF) and their visual communication on Facebook, we explore how far-right nationalist parties construct boundaries of inclusion and exclusion in their digital visual communication. Through a critical multimodal analysis, we implement a novel empirical angle to study online visual symbolic boundary constructions, with an interest in exploring processes of othering and stigmatization of minority groups and migrants (see also Richardson & Wodak, 2009).” (Awad et al., 2022, p. 2)

Piirid eristamiseks:

“We use the term boundary to refer to the symbolic psychological and social processes of creating a distinction between an in-group and an out-group, which is different from -but could include-geographical and national borders. From a social psychological perspective, people often identify themselves through the belonging to certain social groups and the placement of emotional and value significance to those group memberships (Tajfel & Turner, 1986).” (Awad et al., 2022, p. 3)

Diskursuse tähendus siinses tekstis:

“Discourse here is understood as a multimodal interrelated set of texts, images, and communicative practices within a certain context that constructs our experience in the world (Van Leeuwen, 2015).” (Awad et al., 2022, p. 3)


“As we solely focused on the visuals for the coding, we first considered what the visual showed (e.g., a woman with a veil, the Danish or EU flag, the DF logo, a bag of money, a portrait of a person), and then we combined this with our pre-existing contextual knowledge of both the party and its worldview, Denmark, and the Danish political scene, leading us to construct themes uniting these two levels of analysis.” (Awad et al., 2022, p. 6)

Parteisümboolika defineerib piirid:

“A first finding is the visual boundary construction of a “we-group” as represented through the party’s visual self-representation, its representation of “the folk,” “the land,” and “the culture and values,” in opposition to the threatening “other”” (Awad et al., 2022, p. 6)

Lugemishuvi suurendamiseks:

“The analysis of DF’s visuals confirms general trends in research on far-right communication emphasizing the unique “we-group” that has a distinct history and culture, which needs protection from the “other.” Yet, there are also unique context-specific trends in the image data that differ from previous research on the European far right.” (Awad et al., 2022, p. 16)

Awad, S., Doerr, N., & Nissen, A. (2022). Far-right boundary construction towards the “other”: Visual communication of Danish People’s Party on social media. The British Journal of Sociology, n/a(n/a), 1–21.