Huvitav ja ilmselt Eesti poliitikute viimase aja praktikate valguses üks kasulik lugu, mille loogikaid ja õppetunde saab arvestada ka organisatsioonide valdkonnas.
Autorid sõnastavad vabanduse tähenduse järgmiselt:

[…] an apology is, at minimum, an admission that one has violated social norms or duties and an indication that one feels bad about it. Admitting to wrongdoing but not feeling bad about it suggests someone who is antisocial. Feeling bad about something that happened, but not taking any responsibility for it, indicates sympathy but not apology.

Artiklis pakutakse mudel:

AIMM posits that identification rests on agreeing with the audience in two ways (see Fig. 1): the position (1a) on the relevant value or norm and making that position an appropriately high priority (1b). This identification also rests on demonstrating a commitment to uphold that value or norm in the future, as evidenced by the willingness (2a) and ability (2b) to do so.

Kokkuvõttes leiavad autorid muuhulgas:

The Apology as Identification Management Model (AIMM) seeks to fill a theoretical gap in the literature by explaining why different apologies have different effects on stakeholders’ psychological states.

Bentley, J. M., George, A. M., & Lambiase, J. (2021). Apologies as identification management: A theoretical model. Public Relations Review, 47(2), 102025.