Siinviidatu leidis oma koha peamiselt kahel põhjuse. 1) Otsustamine puudutab kõiki siinse lehe fookusteemasid.2) Siinviidatud raamatuarvustus võib ehk juhatada organisatsioonide valdkonna ühe tippajakirja sirvima ning annab põhjust viidata eelmisel aastal ilmunud tekstile.

Selgitus sellest, miks võiks raamat huvi pakkuda:

“In Noise: A Flaw in Human Judgment, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein illustrate worrisome, even scandalous, levels of noise in various judgment domains, distinguish key contributors to noise, and propose practical tools to reduce noise and thereby improve judgment.” (Brenner, 2022, p. 1)

Noise on omamoodi loogiline järg Daniel Kahnemani raamatule Kiire ja aeglane mõtlemine:

“Noise can be seen as a natural companion to Kahneman’s 2011 bestseller, Thinking, Fast and Slow, which addressed the issue of bias in human judgment. Noise opens by distinguishing bias from noise, using an analogy of target shooting. A set of shots closely bunched but systematically above the bullseye shows bias but little noise.” (Brenner, 2022, p. 1)

Müra on rohkem, kui võiks arvata:

“The book’s key empirical thesis is ‘‘wherever there is judgment, there is noise—and more of it than you think’’ (p. 12).” (Brenner, 2022, p. 1)

Müra tuleb nähtavale tuua:

“Noise is a statistical property and requires a set of judgments to be made explicit. When cases are treated as unique, noise is easy to overlook. The authors propose the concept of a ‘‘noise audit,’’ in which multiple judgments are made on a set of cases, to directly instantiate noise that may be hidden by the focus on a single case.” (Brenner, 2022, p. 2)


“The authors are under no illusion that organizational systems that reduce noise via formal algorithms or structured human-mediated judgments will be perfect, but they make a strong case for the incremental improvement of such systems. A challenge of this position is that prediction in social and behavioral domains is intrinsically so difficult; even systems that greatly reduce noise will still frequently err, and critics of such systems will pounce on such errors.” (Brenner, 2022, p. 3)

Brenner, L. A. (2022). Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein. Noise: A Flaw in Human Judgment. Administrative Science Quarterly, 1–4.