Proloog veebilehtede kasulikkuse juurde

Organisatsiooni veebileht on midagi, mis kuulub iga organisatsiooni ökosüsteemi. Siiski on minule viimastel aastatel vähe ette juhtunud organisatsioonide kodulehti puudutavaid kontseptuaalseid artikleid juhtimise- või organisatsioonide ajakirjadest. Sestap see lugu siin oma koha leidiski.

Kontekstiks üks kihlvedu:

In 2006, Yochai Benkler, a Professor of Entrepreneurial Legal Studies at Harvard Law School, proposed a wager to Nicholas Carr, an author and former editor of the Harvard Business Review. Benkler argued that by 2011 the most influential websites would be based on content produced by people engaged in peer production. Carr maintained that the lure of money and the corporate hierarchies will be more effective. The Carr-Benkler wager, which was even reported in The Guardian (Arthur, 2006), triggered a debate in, at that time, bull blogosphere.

Väide ja eesmärk:

We argue that the real stake of the bet concerns how different forms of value determine the organization of human relations in the digital economy. Our aim is to unravel these implicit assumptions about value, and look for a potential synthesis encapsulating the dynamics of peer production within and beyond the capitalist order.

Vihje ambitsioonist:

Lacking an alternative general theory of value, in this essay we attempt to provide some perspective and enrich the current discourse on value and organization, by examining the digital economy context through the lens of the Carr-Benkler wager.

Kaks vaatenurka:

One should be aware of the subtle difference between peer production and commons-based peer production (CBPP). Such a difference between the two concepts, which are often used interchangeably, has become more and more evident in the last decade.

Organisatsiooni ja kliendi duaalsus:

we can argue that the value created in CBPP is often reduced by profit motives. Wikipedia and Facebook as organizations are driven by different motives, but that does not necessarily imply the same for their users. Facebook users do not actually share any part of the platform’s profits even though it heavily relies on their activity and attention. Conversely, the motivation behind this activity is, to our best knowledge, pro-social, whether it concerns one’s information or personal status, maintaining of relations or simply time passing

Kes võitis kihlveo?

The overwhelming majority of the most popular websites are owned by for-profit-maximization companies. One cannot argue against that. […] paid professionals produce content that directly or indirectly contributes value to the platforms […] On the other hand […] a considerable part of the vital infrastructure of the most popular websites is produced in CBPP, whereas price incentives, where present, are still considered peripheral

Mõned järeldused:

We saw that unpaid labor co-exists with paid labor, profit-maximization co-exists with commoning, and the homo economicus co-exists with the homo socialis. In 2006, Carr and Benkler had agreed that a dinner would be paid by the one who would lose the wager (Benkler, 2011: 191). Hence, it seems that Carr should pay the main course while Benkler should pay the dessert. Where we choose to place our own bets has to do with our vision and hopes for the future, as a dinner treat is the least we are bound to lose.

Pazaitis, A., & Kostakis, V. (2021). Are the most influential websites peer-produced or price-incentivized? Organizing value in the digital economy. Organization. https://doi.org/10.1177/13505084211020192