Organisatsiooni eesmärkide küsimus vist küll kedagi külmaks ei jäta. Mõtlen ikka neid, kel organisatsioonide või sotsiaalsete süsteemide osas üldse mingid huvid on. Sestap siinviidatud vabalevis olev tekst oma koha leidiski. Lisaks võiks kirjandusülevaade huvi pakkuda nii tudengitele kui uurijatele metoodilisest ja analüütilisest aspektist.

Organisatsioonid avardavad eesmärke:

“An increasing number of organizations have decided to designate a business purpose that goes beyond pure profit maximization and aims to contribute to the common good. Even organizations previously known for their strong shareholder and profit orientation have announced their commitment to renewed organizational purpose in recent years.” (Jasinenko and Steuber, 2022, p. 2)

Mõtestamine ühiskonna kaudu:

“For example, 181 CEOs of the leading and most powerful US companies signed a statement underlining the need to commit to an organizational purpose that benefits society (Business Roundtable, 2019). Furthermore, Blackrock CEO Larry Fink (2018) stated that ‘to prosper over time, every company must not only deliver financial performance but also show how it makes a positive contribution to society’.” (Jasinenko and Steuber, 2022, p. 2)

Autorid püstitavad hüpoteesi (seda selliselt sõnastamata):

“We propose that focusing on the individual perception of organizational purpose, a construct we name perceived organizational purpose, can help overcome the prior definitional challenges of the construct’s breadth and vagueness and thereby enable the development of an appropriate measurement tool.” (Jasinenko and Steuber, 2022, p. 2)


“According to recent conceptual research, organizational purpose provides a wide variety of positive outcomes, such as financial value (Birkinshaw et al., 2014; Gartenberg et al., 2019), increased stakeholder trust and legitimacy in challenging times (Hamel, 2009; Hollensbe et al., 2014; Henderson and van den Steen, 2015), and a positive contribution to individuals’ wellbeing (Ellsworth, 2002; Mayer, 2021; van Tuin et al., 2020).” (Jasinenko and Steuber, 2022, p. 4)

Eesmärk ei ole midagi objektiivset, vaid subjektiivselt konstrueeritu arusaam:

“In line with this perspective, ‘[p]urpose is not an objective given but defined as a subjectively construed understanding of the most fundamental objectives of the organization’ (van Knippenberg, 2020, p. 8).” (Jasinenko and Steuber, 2022, p. 4)

Mis teeb eesmärgi tugevaks?

“Accordingly, ‘purpose is only as strong as employees and other stakeholders believe in it’ (van Tuin et al., 2020, p. 2).” (Jasinenko and Steuber, 2022, p. 5)

Lugemishuvi suurendamiseks:

“Moreover, taking the subjective perception of individuals into account allows us to better understand its relationship with important individual-level outcomes, such as employees’ job satisfaction or consumers’ willingness to buy.” (Jasinenko and Steuber, 2022, p. 24)

Jasinenko, A., & Steuber, J. (2022). Perceived Organizational Purpose: Systematic Literature Review, Construct Definition, Measurement and Potential Employee Outcomes. Journal of Management Studies, n/a(n/a), 1–33.