Ideedel ei ole piire ning need levivad ka organisatsioonide väljas, sh osa neist võetakse omaks, teised jäävadki rändama ja siis veel kõik need vahepealsed võimalused. Ja mida ikkagi “rändamine” metafoorina tähistab?
Siinviidatud artikli fookus:

our study concentrates on how existing ideas travel across an organizational field, rather than how new ideas are created and diffuse. […] We illustrate the concepts using an empirical study of a public sector digital transformation initiative in Denmark where ideas about mobile technology use for caregivers spread across the entire homecare field.

Ideede materialiseerumisest ja dematerialiseerumisest:

As explained by Czarniawska and Joerges (1996): ‘Ideas are turned into things, then things into ideas, then ideas into things again, transferred from their time and place of origin and materialized again elsewhere.’

Avastus:

Based on evidence of multidirectional idea travelling in the presented case, we identify three distinct forms of multidirectional idea travelling – reinforcing, complementing and polarizing – as summarized in Table 4.

Nielsen, J. A., Mathiassen, L., & Newell, S. (2021). Multidirectional Idea Travelling Across an Organizational Field. Organization Studies. https://doi.org/10.1177/0170840621998566