Meemid on igapäevases infotulvas üsna tavalised, kuid organisatsiooniuuringute tähenduses ei ole siinses voos veel tähelepanu saanud. 2021. a viimases artikliviites parandan selle “vea”. Tegelikult on tegemist siiski ka ühe huvitava võimalusega organisatsioonide mõistmiseks ja tähenduse andmiseks.

Kontekstist – meemid kui geenid:

Memes are proposed as cultural equivalents to genes which, through their replication, lead to the evolution of human cultures (Dawkins, 1976).

Autorid seavad lubavad:

In this paper, we aim to demonstrate how the meme can be valuable for scholars working in the field and how its adoption can be made more feasible by: (1) summarizing the scope of the previous research that has been undertaken; (2) identifying, from the summary, obstacles that make the concept challenging to operationalize; and (3) using the analysis to propose how the next stage of memetic MOS can be conducted to good effect.


The idea of the meme and its role in cultural evolution was first proposed by Dawkins (1976) as an extension of the theories of genetics discussed in his book The Selfish Gene. The main emphasis of the book is an argument for recognizing genes as chemical replicators which lead to the biological evolutionary algorithm (Darwin, 1859) by facilitating the variation and retention of traits that are naturally selected.

Vihjeid memeetikast juhtimise valdkonnas:

Memetic accounts of management have sought to explain how organizational capabilities and resources are managed (Holm et al., 2015; Roy, 2017; Swailes, 2016) and how new management ideas and related forms of practice emerge, gain popularity and persist (Brooks, 2008; Carney & Williams, 1997; O’Mahoney, 2007).

Mõni näide? Siin see on:

Memes such as the Gantt chart help to provide a positive emotional response by cueing feelings of control for people in organizations, even when they have little or no actual control.


Lugemishuvi suurendamiseks vihje kokkuvõttest:

We have set the scene for a memetic MOS research programme where the operationalization of the meme can be conducted via a research protocol which involves reviewing the alternative strands of fundamental meme theory to synthesize a definition of cultural units with a view of the nature of replication. Recognizing the meme concept that has been adopted as one of the four alternatives we have provided will help to show how memetic MOS is orientated as a discipline and, therefore, make meme theory more attractive and accessible to scholars working in wider, established areas of the field.

Gill, J., & Price, I. (2021). A meme‐based research programme for management and organization studiesInternational Journal of Management Reviews.

Raamatust Virus of the Mind aastalõpupreemia nendele, kes on uudishimulikud ja ei karda pikki tekste ja seda, et lugemise-mõtlemise puhul võib tegemist olla viirusega. 🙂