Biheiviorism on sotsiaalteadustes tuntud kui positivistliku lähenemise põhivool, mille kohaselt sotsiaalseid nähtuseid saab seletada mikrotasandi käitumise põhjal. Indiviidi tasand võiks paljudele huvi pakkuda ning organisatsioonidest ja strateegiatest huvitatutele võiks siinviidatud vabalevis olev erinumbri tutvustus suurt lugemise- ja mõtlemisrõõmu valmistada.

Kontekstiks: mis on käitumisstrateegia:

“Behavioral strategy “merges cognitive and social psychology with strategic management theory and practice. Behavioral strategy aims to bring realistic assumptions about human cognition, emotions and social behavior to the strategic management of organizations and, thereby, to enrich strategy theory, empirical research and real-world practice” (Powell, 2011, p. 1371).” (Cristofaro et al., 2022, p. 1101)

Herbert Simoni teedrajav mõttekäik:

“At each moment the behaving subject, or the organization composed of numbers of such individuals, is confronted with a large number of alternative behaviors, some of which are present in consciousness and some of which are not. Decision, or choice, is the process by which one of these alternatives for each moment’s behavior is selected to be carried out. The series of such decisions which determines behavior over some stretch of time may be called a strategy. (Simon, 1997a, 1997b, p. 77)” (Cristofaro et al., 2022, p. 1101)

Erinumbris kohtuvad kaks koolkonda:

“In fact, while there is an established school of thought that we refer to as the “Kahnemanian” (Kahneman, 2011) school that advances heuristics as second-best tools for making a judgment, there is a second school that we can define as the “Gigerenzian” (Gigerenzer and Selten, 2001) school that is trying to prove how heuristics can lead to better (or at least guaranteeing a more efficient mental process in resource terms) strategic decisions.” (Cristofaro et al., 2022, p. 1102)

Lugemishuvi suurendamiseks:

“Finally, due to the fragmented streams of research crossing the whole behavioral strategy area, a comprehensive systematic literature review of the behavioral strategy is needed. In fact, despite a recent bibliometric study on the behavioral strategy topic having just been published (Urío et al.,2022), it has not been pointed out what is “hot” and what is “not” in the field, if there are duplicates and inconsistencies among produced research outputs, a formal research agenda for producing research that is relevant for both theory and practice, and what the wider links are among concepts/theories.” (Cristofaro et al., 2022, p. 1107)

Cristofaro, M., Butler, F., Neck, C., Parayitam, S., & Tangpong, C. (2022). Guest editorial: Behavioral strategy: (re-) affirming foundations. Management Research Review, 45(9), 1101–1109.