Jätkusuutlikkus ja säästev areng on küll retooriliselt levimas, kuid organisatsioonide ja individuaalse käitumise praktikatesse visa juurduma. Siin üks huvitav perspektiiv.
“Given the lack of consensus in the literature regarding how sustainability occurs in organisations, in this article, we adopt a novel micro-sociological perspective to contribute to the recent ‘micro-turn’ in sustainability research (Mitra and Buzzanell, 2017; Wickert et al., 2017). We build on recent conceptualisations and forms of work (Lawrence and Phillips, 2019; Phillips and Lawrence, 2012) to ask the following: How is sustainability enacted in the context of work? […] We identified three broad forms of sustainability work. Goal-directed work refers to goal-directed efforts to further ostensive sustainability performance, facilitated by legitimised organisational practices such as benchmarking, reporting, achieving standards and mobilising business case rationalities. Other-directed work means efforts to legitimise sustainability strategies, agendas and practice. Self-directed work refers to efforts to make sense of the sustainability manager role itself, in short, the inherent ‘purpose’ of the work itself. Sustainability work enabled through these forms is mobilised when it is intertwined with routine and material activities such that emergent social and environmental objectives might become accepted work practices.”

Williams, T., Edwards, M., Angus-Leppan, T., & Benn, S. (2021). Making sense of sustainability work: A narrative approach. Australian Journal of Management. https://doi.org/10.1177/0312896220978447