Ühiste väärtuste loomine organisatsioonis on mitmete juhtide retoorikas üsna tavapärane. Sageli ei ole küll aru saada, mida sellega täpselt mõeldakse. Sestap oleks paljudele juhtidele väga kasulik lugeda ühiste väärtuste loomise kontseptuaalsete aluste ning seda valdkonda puudutava mõttevoolu kohta. Siinviidatu on vabalevis olev ülevaateartikkel, mis võiks huvi pakkuda kõigile neile, kel huvi organisatsioonid disaini vastu. Lisaks võiks lugemishuvilisteks olla kõik need (tudengid), kel plaanis kirjutada mõnd uurimustööd. Siit leidub vihjeid selle kohta, kuidas kirjandusülevaadet koostada.

Kontekstiks:

Creating shared value (CSV) has been introduced as a new concept, seen as likely to become the saviour of capitalism (Porter & Kramer, 2011). However, business ethics scholars have criticized it for being nothing more than a buzzword or a management fashion, in that it is derived from existing models without their due recognition on the part of theorists; it lacks empirical evidence and is criticized for blocking transformative innovation […] the literature on CSV has left unanswered some fundamental questions: (a) Why should a firm be motivated to create shared value? (b) How can a firm create shared value? (c) What is the role of external and internal factors in leading firms to create shared value successfully?

Autorite ambitsioon:

To address these ambiguities, we systematize and categorize contributions to CSV under three main research streams: (a) CSV’s conceptualization; (b) means and approaches for firms to create shared value; and (c) determinants of CSV. Then, we identify and discuss CSV’s strengths and shortcomings in the existing literature and propose a better explanation of CSV.

Lugemishuvi naelutamiseks:

we clarified in the first stream that CSV is neither a revolutionary idea nor a mere buzzword, but rather a meaningful, incremental scientific development (because of its theoretical contributions).

Menghwar, P. S., & Daood, A. (2021). Creating shared value: A systematic review, synthesis and integrative perspective. International Journal of Management Reviews.