Eeskujuvormid (šabloonid) on lihtsustused, mis ühest küljest aitavad (algajaid) ja teisalt põlistavad mingeid praktikaid. Eeskujuvormide heuristiline võimekus ja kasutegur võib olla väga suur. Samal ajal on eeskujuvormide kinnistumine uurimistöö igapäevapraktikatesse üsna tavapärane nähtus, mis iseloomustab ka paljusid neid (ajakirju, toimetajaid), kes ennast liberaalseks nimetavad. Igal juhul on eeskujuvormidega seonduv midagi sellist, millele tasub mõelda. Sestap see tekst siin oma koha leidiski.


One of the core characteristics of qualitative research that we want to celebrate in this feature topic is its methodological plurality. Qualitative methods have their roots in a wide variety of epistemological and ontological traditions (Bansal et al., 2018; Gephart, 2004).

Harjutamine teeb …

Qualitative researchers often train for years to hone their craft, taking specialized qualitative research methods courses, studying under a qualitative research mentor, and engaging in projects with more experienced researchers (e.g., as research assistants, post-docs, or less experienced collaborators). Moreover, many qualitative researchers focus on one qualitative research method (such as case study, grounded theory, narrative analysis, or discourse analysis) to attain the level of expertise required to employ the method competently and flexibly.

Metodoloogilised eeskujuvormid:

Methodological templates can be defined as systematic, simplified, and repeatable approaches to data collection, analysis, and interpretation that have become standardized and legitimized through enactment (i.e., repeated publication especially in top ranked journals) and normative pressures from key gatekeepers (e.g., reviewers, editors, instructors, or co-authors) to align with dominant epistemological and ontological trends (e.g., Cilesiz & Greckhamer, 2020; Harley & Cornelissen, 2020; Lê & Schmid, 2020; Mees-Buss et al., 2020; Pratt et al., 2020; Reay et al., 2019; Zilber & Zanoni, 2020).

Mõned näited:

Along these lines, scholars have recently voiced concerns about pressures to standardize qualitative research and force-fit qualitative methods into a small number of mechanically applied templates (such as Eisenhardt (1989) or Yin’s (2017) recommendations for case study research; Langley (1999) recommendations for process research; Corbin and Strauss’s (2014) recommendations for grounded theory research, or Gioia et al.’s (2013) recommendations for displaying a data structure).

Autorite eesmärk:

It is the purpose of the current feature topic to further explore and evaluate the use of templates for qualitative research in management studies and the organizational sciences.


In an effort to learn more about perspectives on and motivations behind using (or not using) a template approach, we interviewed authors of qualitative work published between 2014 and 2018 in the following journals: Academy of Management Journal (AMJ), Strategic Management Journal (SMJ), Administrative Science Quarterly (ASQ), Journal of Management (JOM), Journal of Operations Management (JOpsM), Journal of Business Venturing (JBV), Journal of Organizational Behavior (JOB), Journal of Applied Psychology (JAP), Journal of International Business Studies (JIBS), Organization Science (OS), and Human Resource Management (HRM).

Pinged …

Vihjeid järeldustest:

Experienced qualitative researchers overall see the need to move away from template use in an effort to reintroduce and maintain innovativeness, creativity, and richness in qualitative research. Furthermore, they observe that many of the legitimization strategies less experienced qualitative researchers use actually lead to obscuration of how the research was conducted and very frequently to inadequate application of qualitative research methods, which in turn limits profound theoretical insights. […] This conflict can have a range of different consequences. In the best case, more doctoral programs begin or expand their teaching of qualitative research methods to provide their graduates with a better chance to become experienced qualitative researchers. In the worst case, qualitative research methods again become less accessible, and researchers with limited expertise in qualitative methods forego their inclusion in their research. In our assessment, the latter consequence is less likely at this point.

Köhler, T., Smith, A., & Bhakoo, V. (2021). Templates in Qualitative Research Methods: Origins, Limitations, and New Directions. Organizational Research Methods.